The study of consumer behaviour not only can help to comprehend the past but even predict the future. The below underlined factors pertaining to the tendencies, attitude and priorities of individuals must be given due importance to have a fairly good understanding of the buying patterns of consumers
Advertisement plays a greater role in influencing the buying decisions made by consumers. they’re even known to bring about a great shift in market shares of competitive industries by influencing the buying decisions of consumers. The Marketing campaigns done on regular basis can influence the consumer buying decision to such an extent that they might opt for one brand over another or indulge in indulgent or frivolous shopping. Marketing campaigns if undertaken periodically even help to remind consumers to shop for not so thrilling products like health care products or insurance plans.
In the personal level, consumer behaviour is influenced by various shades of likes, dislikes, priorities, morality and values. In certain dynamic industries like fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. Though advertisement might help in influencing these factors to some extent, the personal consumer dislikes and likes exert greater influence on the end purchase made by a consumer.